The increase was “primarily reflecting the introduction of the new Range Rover Velar and the long wheel base Jaguar XFL in China as well as continuing strong sales of Discovery Sport and F-PACE,” Tata Motors said.
Retail sales were up 29.9% year-on-year in China and 2.0% in North America which more than compensated for lower retails in the UK (down 11.7%) where total passenger car sales trended lower. Sales fell in Europe (down 9.4%) and in Overseas markets (down 5.4%) reflecting general economic conditions there, it added.
Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “A promising performance in North America has led to another month of global growth for Jaguar Land Rover, driven by continuing strong sales of the Jaguar F-PACE and the new Range Rover Velar.”
“China sales were also buoyant in August, thanks to the long wheel base Jaguar XFL and the Jaguar F-PACE, as well as strong sales of the Discovery Sport and Evoque,” he added.
Jaguar retail sales reached 10,960 vehicles in August, up 0.8% on August 2016, driven by the introduction of the long wheel base Jaguar XF in China and continuing solid sales of F-PACE.
Land Rover retailed 27,559 vehicles in August, up 5.8% year on year, reflecting the introduction of the new Range Rover Velar and continuing strong sales of the Discovery Sport and Range Rover.
JLR is investing in excess of £4 billion annually to extend its model range and manufacturing footprint, including the investment in a new plant in Slovakia. It is also investing in new models including the new Discovery, Range Rover Velar and the Jaguar XF Sportbrake as well as forthcoming models including Jaguar’s new compact performance SUV the E-PACE.
The company has seen a tremendous turnaround since it was taken over by Tata Motors from Ford.
Over the past seven years, Jaguar Land Rover has more than doubled sales, employment and revenue, and invested more than £16 billion in new product creation and capital expenditure
The company, part of Indian conglomerate Tata, is one of the UK’s largest exporters and generates almost 80% of its revenue from exports.