It looks like the new Moto G 3rd Generation will be quite a step up from the first two models,
and will also cost more about 20% more than the 14,000-price band that fans have come to expect and will be priced at Rs 13,000.
For the first time, the Moto G will introduce four new features — a full HD display, Moto Maker customization support, 4G LTE and a doubling of application memory (RAM) to 2 GB. Storage memory will also be doubled to 16 GB.
“It looks like Lenovo wants to position the Moto brand as a more premium offering,” said an industry source based in Bangalore. The new Moto G3 and X3 are the first phones come out after Lenovo assumed full control over the operations of Motorola, which it bought from Google last year.
Not surprisingly, therefore, Lenovo is not keen on having yet another K3 Note in the market. The K3 Note already caters to the price-sensitive market, and the Moto is likely to be repositioned as a more trendy, youth-oriented brand. The K3, for example, has been designed with a budget in mind, while the G3 will leave no room for complaint.
Moto Maker is the company’s unique online platform that lets users design or customize their phones using the options given in the menu. (see picture above)
In fact, Moto G3 will not be the only 3rd Gen phone being launched in coming weeks.
The second one will be the Moto X3, which will come with 4 GB of RAM and a quad-HD, 5.2-inch display.
The Moto G 3rd Generation was initially expected to be launched in India in the first half of this month. However, the launch is now expected on the 28th of this month.
Motorola re-entered India in February last year after ignoring the market for several years.
However, upon re-entry, Motorola adopted a value-for-money positioning for its brand, and was, for some time, offering the cheapest phones from any MNC in each of the three segments – entry level (Moto E), mid-range (G) and upper-end (Moto X).
The launch of Xiaomi was the first real challenge to Motorola’s new-found appeal in India. However, at present, Motorola’s biggest challenger is now its parent firm Lenovo, which has successfully edged out nearly everyone else from the entry- and mid-level segments with its ultra value-for-money offerings.
In fact, Lenovo’s entry in this market has been so fierce that many Indian brands have seen their sales fall drastically over the last one year.
With the Moto G and Moto X 3rd Gen, Lenovo will attempt to own both the upper-mid-range as well as the high-end market, extending its dominance.